Ready, Fire, Aim book review


Ready, Fire, Aim book review

Ready, Fire, Aim book review

Practical advice you can use now 

 4/5

 Easy to understand

 5/5

 Organised well

 5/5

 Overall

5/5 

About the author of the book

Michael Matherson, Mark Morgan Ford are the same person - interesting that people still have pen names in the internet age. Michael has written 10+ books and hundreds of essays. He was the founder and a regular contributor to Early To Rise until his retirement in 2011.

Quick summary

Ready, Fire, Aim is Matherson's tenth book. It focuses on growing a business all the way from start up to 100+ million in revenue per year. The focus is on how to break through 4 specific glass ceilings that businesses typically face as they grow. The book provides an interesting combination of research, personal experience (which he has a lot of), and practical ideas that you can apply today.

My thoughts

I run a small business with less than 5 staff so I wondered how this book would go. Specifically because it is pitched at large businesses getting larger. An excellent book but written with a focus on large economies. What I mean is, the first stage of growth in this book covers up to 1 million in revenue, the second stage covers up to 10 million. For a country like New Zealand, this is about as big as we get! Well that's not really true is it. But a 10 Million dollar business in New Zealand is a big business. So maybe it's just my thinking (which it likely is) but growing to be a 100 Million + business in New Zealand is out of the each of most. However, I think the thing I enjoy about these books is that it makes me think. It stretches my understanding of what the world considers big - this a good thing.

Because the book covers sure a huge range of business size, it was tempting to think about stopping after the chapters I related to. However, I've learnt a lot about how bigger business should behave, and how they tend to get stuck in ruts. I learnt a lot about approaches I hope I will get to take in the years to come.

I was actually surprised that in every chapter I found something I felt I could apply. Even in the chapters on business of 100+ million in revenue. So if you are willing to listen, you will find a gem in each chapter.

Recommended to:

  • Anyone in commercial business. specifically marketing or product staff
  • It's not very applicable to local or central government
  • Small business will find lots of useful ideas in the early chapters

Pros

  • Lots of practical ideas that come down to the strategy level (they don't get to the tactics)
  • The advice would be applicable for any product-based business immediately
  • Something for all business of any size
  • One of the only business books I've read that goes beyond the start up, or small business stage
  • An excellent combination of personal experience, research, and practical strategies

Cons

  • The practical advice doesn't get down to the immediate tactics of "put down the book and do these 5 things right now"
  • The book is written to focus on an American economy which is so much larger than anything we encounter in New Zealand. This makes it a bit hard to get your head around for how to apply. However, it wouldn't take long to translate the numbers to equivalent figures for your country and then it would apply without a problem.
  • The book is written to focus on product-based businesses. So service-based businesses get left out. However, i think the ideas are still very applicable. 

14 comments (Add your own)

1. macbook wrote:
Is the book useful?

Thu, January 2, 2014 @ 8:52 AM

2. cudgcidFek wrote:
casinos near me
foxwoods casino
ilani casino
casino game
hollywood casino online slots free
mgm online casino nj

Mon, April 30, 2018 @ 6:23 AM

3. bgzGaigh wrote:
viagra pills is there a generic viagra purchase viagra generic viagra

Mon, August 6, 2018 @ 2:20 AM

4. nbyClaph wrote:
buy viagra professional buy sildenafil order generic viagra canadian pharmacy online

Mon, August 6, 2018 @ 3:06 AM

5. hffDyeMi wrote:
natural viagra alternatives is there a generic viagra viagra generic generic viagra

Mon, August 6, 2018 @ 5:24 AM

6. wrote:
Hi! I could have sworn I've been to this website before but
after reading through some of the post I realized it's new to me.
Anyhow, I'm definitely glad I found it and I'll be book-marking and checking back
frequently!

Sat, June 1, 2019 @ 3:01 AM

7. wrote:
Wow, that's what I was looking for, what a stuff! present here at this web
site, thanks admin of this web site.

Mon, June 3, 2019 @ 8:48 PM

8. wrote:
I know this web site provides quality based articles and other stuff, is there any other web site which provides these
kinds of things in quality?

Sat, June 29, 2019 @ 12:26 PM

9. wrote:
My brother recommended I would possibly like this blog.
He was totally right. This post truly made my day.

You can not believe simply how much time
I had spent for this information! Thanks!

Tue, July 2, 2019 @ 5:13 AM

10. wrote:
Howdy, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam feedback?
If so how do you stop it, any plugin or anything you can recommend?
I get so much lately it's driving me insane so any support is very much appreciated.

Thu, July 25, 2019 @ 9:19 PM

11. wrote:
Hey! Quick question that's entirely off topic.

Do you know how to make your site mobile friendly?
My weblog looks weird when viewing from my iphone4.
I'm trying to find a template or plugin that might be able to resolve
this issue. If you have any recommendations, please share.
Many thanks!

Wed, August 14, 2019 @ 10:25 AM

12. wrote:
If you want to increase your know-how just keep visiting this site and
be updated with the newest gossip posted here.

Fri, August 23, 2019 @ 9:35 PM

13. wrote:
This post is genuinely a good one it assists new net viewers,
who are wishing in favor of blogging.

Wed, September 25, 2019 @ 7:09 AM

14. wrote:
Wow, awesome weblog layout! How lengthy have you ever been blogging
for? you make running a blog glance easy. The overall
glance of your web site is excellent, let alone the content!

Tue, October 29, 2019 @ 10:35 PM

Add a New Comment


code
 

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.